THE POUR WEEKLY: Export Crisis Edition
French Export Crisis
French wine exports hit a 25-year low at 168 million cases. US tariffs and Chinese duties drove an 8% value drop to €14.3 billion.
EU Rescue Package
Brussels approves crisis funds for vine removal and export promotion. New rules mandate "alcohol-free 0.0%" labeling for sub-0.05% ABV wines.
Swiss Protectionism
Swiss growers seek import quotas as domestic consumption falls 8%. The move would restrict EU wine imports through a 2001-style volume cap system.
Luxury Resilience
Fine wine defies the downturn: $250+ bottles keep selling as collectors prioritize scarcity over the contracting mainstream market.
Margins Wine Closes
Santa Cruz natural winery Margins Wine announces closure after a decade. Founder Meghan Bell cites unsustainable debt and industry headwinds.
California Wine Industry Faces Major Retrenchment Amid Wildfire Pressures
SACRAMENTO, Calif. — November 2025 — The state’s famed wine industry is undergoing a profound transformation. Growers across California are pulling out tens of thousands of acres of vineyards as they face a convergence of economic headwinds and environmental risks — including the growing threat of wildfires.
Vineyard Pullback: 40,000 Acres Planned for Removal

