Unfined, Unfiltered, Un-Tinkered
Owen Latta was fifteen when he came home from school to find his father Norman had tripped over a winery hose and suffered severe concussion. [^210^] "I was told I would have to step up to look after the cellar and do as he would do," Owen recalls. He performed punch-downs in the morning before catching the bus to school, wine stains on his uniform. That was 1999 — his first vintage, before he was legally allowed to drink. It was also the moment he realised that if winemaking was about adding and correcting, pushing styles and fast trends, he would find another career. "If winemaking was all about adding and correcting things, pushing styles and fast trends, not emphasising the vineyard and place, I would probably have found another career path to follow and nurture my creativity in another field," he says. [^210^] Today, Owen runs the family winery Eastern Peake — where he crafts classic Pinot Noir and Chardonnay — and his own négociant label, Latta Vino, where he plays with experimental techniques and off-the-beaten-path varieties across the Pyrenees, Henty, and Macedon Ranges. [^210^] The motto is simple: "Unfined, unfiltered & un-tinkered." [^212^] In 2025, Owen was named Young Gun of Wine — Australia's most prestigious award for emerging winemakers — recognised for his ability to straddle generational divides and the traditional/natural dichotomy. [^211^] He is a rare talent: a second-generation vigneron who honours family tradition while pushing the envelope with daring, lo-fi wines that are almost always delicious. [^212^]
Born in the Vineyard, Raised in the Cellar
Owen Latta was born just after his parents Norman and Dianne planted the first vines at Eastern Peake in Coghills Creek, near Ballarat, in the early 1980s. [^210^] The site was identified by Owen's mother as having potential for fine Pinot Noir — a suspicion confirmed by Australian wine icon Trevor Mast, who was looking for new growers. Under Mast's supervision, the first vines were planted in late 1983, with fruit initially sold to Mast for Mount Langi Ghiran wines. [^210^] Mast later encouraged Norman and Dianne to make wines from their own fruit, and assisted with the design of the on-site winery. Minimal intervention was the ethos from the beginning — Mast advised, "This is an incredible vineyard site. Get the vineyard right every year, and producing the wine in the cellar will be a breeze." [^210^]
Owen grew up in the vineyard and the cellar. University studies in wine science followed, alongside vintages in the Yarra Valley and Burgundy, but there was never a question of leaving Coghills Creek. [^210^] "I'm born and bred in Coghills Creek," he says. "I love the ultra-cool climate, the diverse volcanic soils, the elevation, and what this provides to produce very distinctive wines from this unique terroir." [^210^] Being outside an established GI has its advantages: "I love that we are not in a wine region, which has enabled me to set my own vision and ethos that is directly influenced by our own topography, terroir and farming practices." [^210^]
The launch of Latta Vino came from a desire to experiment. In 2007, while working vintage in the Pyrenees, Owen encountered Sangiovese from the Landsborough Valley — "a place mostly known for Shiraz." [^216^] He had only worked with Pinot Noir and Chardonnay from Eastern Peake, and the Sangiovese was "so different and so interesting." [^216^] In 2010, he reached out to buy a little of this organically farmed fruit. He "bootlegged" the wines to friends and family before deciding to get serious. Vintage 2013 was the linchpin — the launch of the Latta label with Sangiovese and a collection of other single-site wines. [^216^] "A revolution was taking place within the wine industry to move away from conventional farming & using less in the cellar, fresh eyes & warm hearts I was totally all in on becoming part of the movement." [^216^]
"If winemaking was all about adding and correcting things, pushing styles and fast trends, not emphasising the vineyard and place, I would probably have found another career path to follow and nurture my creativity in another field."
— Owen Latta
A Patchwork of Sites, Organic & Regenerative
Latta Vino is a négociant label — Owen sources grapes from a patchwork of friends and family-run vineyards across Western and Central Victoria. [^209^] The sites are chosen for their unique terroir and are typically farmed using organic, biodynamic, or regenerative practices. [^209^] This focus on healthy soil and sustainable viticulture is paramount. All grapes are hand-picked at optimal ripeness to ensure a balance of natural acidity and flavour without excessive sugar. [^209^]
The key sites include Shay's Flat in the Pyrenees — where the Latta Vino story began. Located at 350m altitude on an east-facing ridge in the Landsborough Valley, the vineyard sits in a natural amphitheatre. [^216^] 1.5 hectares of Sangiovese was planted in the early 2000s on deep red soils with shattered quartz, schist, ironstone, and rich clays. Cool diurnal nights allow long ripening, perfect acidity, and complex flavour. [^216^] Moonambel, also in the Pyrenees, is another favourite — a south-facing slope at 330m, surrounded by "disorganised chaos in the best kind of way." [^216^] Tended by Geoff & Julie Mullen, it is 100% dry-farmed, with heavy quartz and ironstone over red/grey clays. [^216^]
At Eastern Peake, Owen has been running an organic/regenerative agriculture program for over a decade to improve soil structure, microbiology, and vine health. [^210^] "I can see the direct impact on the wines from all of the thoughtful inputs over the many seasons," he says. "I just love seeing the vineyard blocks produce perfect grapes without any chemicals and from the best organic practices to become pure fine wines produced with their own indigenous yeast from the vineyard, with absolutely no additions outside of only very small amounts of sulphur." [^210^] The future plan is to purchase land near the winery to plant new vineyards and make Latta Vino more domaine-focused. [^210^]
The original Latta Vino site. 350m altitude, east-facing ridge, natural amphitheatre. Sangiovese on deep red soils with shattered quartz, schist, ironstone, and rich clays. Organically farmed. Cool diurnal nights, long ripening, perfect acidity. [^216^] The wine that started it all.
South-facing slope at 330m, surrounded by "disorganised chaos in the best kind of way." [^216^] Tended by Geoff & Julie Mullen. 100% dry-farmed. Heavy quartz and ironstone over red/grey clays, minimal topsoil. Sauvignon Blanc clone F4V6. A hidden gem, slightly off the beaten track. [^216^]
The family home block. Ultra-cool climate, diverse volcanic soils, elevation. Organic/regenerative farming for over a decade. Pinot Noir and Chardonnay for the Eastern Peake label, but also source for some Latta Vino experiments. The foundation of Owen's philosophy. [^210^]
Additional sites across Western and Central Victoria. Eclectic fruit sourcing is the hallmark of Latta Vino. [^212^] Lagrein, Grenache, Nebbiolo, Sangiovese, and creative white blends from these regions. Each site chosen for unique terroir and sustainable farming practices. [^212^]
Gentle, Unforced, Letting the Vineyard Speak
Owen Latta's winemaking philosophy has been refined to elegant simplicity. "I wouldn't like to say I'm ever trying to emulate a favoured region, an iconic producer or current wine trend," he says. "I've always tried to think further ahead to forge my own path with my own styles — all I've ever wanted to be is just myself. I also don't want to have the mark of a winemaker on the wines. I like the gentle approach in the cellar that brings the vineyard into focus more so than the stamp of winemaking." [^210^]
The techniques are deliberately minimal. All wines are fermented with naturally occurring indigenous yeast. No sulfur is added until the completion of malolactic fermentation. [^210^] Owen has never added acid to juice, must, or wines. No fining or filtering takes place on any wine. [^210^] He relies solely on a cold cellar, time on lees, and time to finish wines prior to bottling. "An unforced approach is my philosophy." [^210^] He utilises a variety of vessels — neutral oak barrels of various sizes (228L, 300L, 500L, 600L, 1500L), stainless steel, and concrete. [^209^] Extended skin contact for white and rosé wines builds texture, complexity, and savoury notes. [^209^]
Producing wine without sulfur and adjustments is a wild ride. "The peaks and troughs during a wine's élevage can vary month to month sometimes week to week," Owen admits. [^210^] He has found that using low to no sulfur is best at the beginning, and a little at the end after malolactic conversion, pre-bottling. "I like that all of my cuvées go through this progression — it helps them build up a resilience, provide longevity, and push delicious textures whilst keeping a line of distinction." [^210^] Harvesting at the correct time is the most crucial part of winemaking. Some blocks are harvested multiple times to capture style, freshness, ripeness, and texture. "I like to use the vineyard as the colour pallet with multiple harvests, and not the winery to correct the fruit with additions." [^210^]
The Young Gun of Wine 2025
In 2025, Owen Latta was named Young Gun of Wine — Australia's most prestigious award for emerging winemakers. The citation read: "Since 2007, we've scoured the country for the best emerging talent, always looking for new ideas, for creative mavericks, and for those unwilling to compromise. This year's Young Gun of Wine is awarded to a winemaker who exemplifies these values, and who made his first vintage before he could legally have a drink — Owen Latta of Eastern Peake and Latta Vino. Now in charge of his family winery, Eastern Peake, where he crafts a tight range of Pinot Noir and Chardonnay-based wines, and with his own négociant label, Latta Vino, to play with more experimental techniques and off-the-beaten-path varieties, Owen's winemaking effortlessly straddles generational divides and the traditional/natural dichotomy. With his ability to honour family tradition with Eastern Peake, and at the same time push the envelope with his daring Latta Vino, Latta is a rare talent indeed — and a worthy winner of the 19th annual Young Gun of Wine trophy." [^211^]
Hyperactive, Curious, Utterly Himself
Owen Latta is not a typical winemaker. He looks at himself and wonders if he has "some kind of undiagnosed hyperactivity disorder or something." [^210^] The vast array of wine styles produced in the cellar is staggering — from the serious fine wines of Eastern Peake that speak of place and identity, to the friendly, sessionable, fun wines of Latta Vino, and everything in between. [^210^] "The crossover between the serious fine wines that speak of place and identity to the friendly sessionable fun wines and all the ones in-between... the vast array of wine styles that have been produced in the cellar is sometimes staggering." [^210^]
The Latta Vino identity is defined by experimentation and playfulness. The wines range from the bizarre to the almost conventional, but they're nearly always delicious. [^212^] Lagrein, Grenache, Nebbiolo, Sangiovese, and creative blends of white varieties — names like Bad Reputation Blanc (Viognier), Quartz Bianco (Sauvignon Blanc), Rattlesnake Contact (a blend of four white varieties fermented on skins), and Ex Nihilo Pinot Gris. [^212^] The packaging is entirely different from Eastern Peake — bold, colourful, and unapologetic. There is no confusion between the two labels.
Owen's wife Jen is also part of the story — together they opened the Daylesford wine bar Winespeake. [^210^] The family is deeply embedded in the Ballarat and Daylesford community. Owen's return to the family farm wasn't always smooth — between 2009 and 2016, there wasn't enough money in the business to pay him a wage, so he performed double duty as winemaker at another winery an hour away while managing Eastern Peake and launching Latta Vino. [^210^] Those years of hustle and sacrifice are now paying off. At 40, Owen is at the apex of Australian winemaking — a second-generation vigneron who honours tradition while fearlessly pushing boundaries. "I love the current size of both Eastern Peake and Latta's production," he says. "I'm definitely not looking to upscale our volume to become a larger producer — I like being a smaller scale vigneron that deals with each season as it comes to hand." [^210^]
"I look at myself and wonder if I had or have some kind of undiagnosed hyperactivity disorder or something … the vast array of wine styles that have been produced in the cellar is sometimes staggering."
— Owen Latta
The Latta Vino Range
Latta Vino produces an eclectic, ever-changing range of négociant natural wines from sites across Western and Central Victoria — the Pyrenees, Henty, and Macedon Ranges. The portfolio spans Lagrein, Grenache, Nebbiolo, Sangiovese, Pinot Noir, Viognier, Sauvignon Blanc, Pinot Gris, and creative blends — all made with indigenous yeasts, no fining, no filtration, and minimal or no sulfur. The names are as playful as the wines: Bad Reputation Blanc, Quartz Bianco, Rattlesnake Contact, Ex Nihilo. "Unfined, unfiltered & un-tinkered" is the motto. [^212^] Prices are approximate and vary by market.
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Act of Wine: https://actofwine.com.au/collections/latta
Different Drop: https://www.differentdrop.com/collections/latta
Sometimes Always: https://sometimesalways.com.au/collections/latta
Craft Wine Store: https://craftwinestore.com.au/collections/vendors?q=latta
Wine Experience: https://wineexperience.com.au/producer/latta-vino
Reserve Cellar: https://www.reservecellar.com.au/maker/latta-vino

