Vinos Fincas MX Vinicultores | Valle de Guadalupe, Baja California, Mexico • Sergio Heras • Minimal Intervention • Cabernet Sauvignon, Grenache, Zinfandel, Chardonnay • Méthode Ancestrale
Vinos Fincas MX Vinicultores • Valle de Guadalupe, Baja California, Mexico • Sergio Heras • Minimal Intervention • Cabernet Sauvignon, Grenache, Zinfandel, Chardonnay • Méthode Ancestrale

The Private Farms & the Argentine Soul

Vinos Fincas MX Vinicultores is a project founded in 2016 in Valle de Guadalupe, Baja California, Mexico — the country's most prestigious wine region, a valley of rolling hills, Mediterranean climate, and world-class vineyards that has drawn comparisons to Napa Valley. Sergio Heras, originally from Mendoza, Argentina, where his family has run vineyards for more than 80 years across four generations, came to Baja California in 2015 with a dream: to select private farms across the region and make wines that highlight the unique characteristics of each variety and each parcel of land. With a degree in oenology from the Juan Agustín Maza University and experience working in recognized wineries in Mendoza and Australia, Sergio brings a deep technical knowledge and a profound respect for terroir to every wine he makes. Fincas MX produces whites, rosés, and reds, as well as a distinctive line of minimal intervention wines — including a natural red made by carbonic maceration and a pét-nat made by the ancestral method. The project is guided by a simple philosophy: to create different and unique wines that showcase the personality of each farm where they are produced, revealing the characteristic terroir of each vineyard. This is not mass-produced wine; this is wine from an Argentine vigneron who has fallen in love with Mexican soil, who explores different vineyards across the Guadalupe valley, and who believes that the best way to honor a place is to let it speak through the bottle.

2016
Founded
~1,200
Cases / Year
4th Gen
Vineyard Legacy
Valle de Guadalupe • Baja California • Mediterranean Climate • Private Farms • Ensenada

The Argentine Legacy & the Mexican Dream

The story of Vinos Fincas MX Vinicultores begins in 2016, in Valle de Guadalupe, Baja California, Mexico — a valley that has become the epicenter of Mexican fine wine, attracting enologists, investors, and wine lovers from around the world with its Mediterranean climate, diverse soils, and the promise of producing wines that can compete on the international stage. But for Sergio Heras, Valle de Guadalupe was not merely a destination; it was a new chapter in a family story that stretches back more than 80 years to the vineyards of Mendoza, Argentina.

Sergio was born into wine. His father is a Surveyor engineer and former almond producer; his mother is an Agronomist engineer. Together, they are the fourth generation to run the family vineyards in Argentina — a legacy of more than eight decades of growing grapes, tending soil, and passing down the passion for the countryside and the vine from parent to child. Sergio studied enology at the Juan Agustín Maza University in Mendoza, one of Argentina's most respected institutions for wine education, and then worked in recognized wineries in Mendoza and Australia, gaining experience with some of the world's great wine regions and learning the techniques and philosophies that would shape his own approach.

In 2015, Sergio arrived in Baja California to develop projects from the beginning — to bring his Argentine expertise to a region that was still finding its identity, and to explore the unique possibilities that the Guadalupe valley offered. He currently works as an advisor to Chateau Camou, Viña Emiliana, and Finca Tree in the Guadalupe valley — respected estates that benefit from his technical knowledge and his deep understanding of terroir. But it was through the exploration of different vineyards across Baja California that Sergio discovered his true calling: not merely to advise others, but to create something of his own — a project that would allow him to select private farms, work with diverse parcels, and make wines that were true expressions of the land.

Fincas MX was born from this exploration — "to make wines from private farms," as Sergio puts it, trying to highlight the characteristics of each variety and each parcel of land. The project is not tied to a single vineyard or a single style; instead, it is a roaming, curious, terroir-driven endeavor that sources grapes from different farms across the Guadalupe valley, each with its own soil, exposure, microclimate, and personality. The result is a portfolio that is diverse, authentic, and deeply rooted in the specific places where the grapes are grown — wines that are not standardized products but unique expressions of individual farms, individual vintages, and the Argentine soul that guides their creation.

"Thanks to the exploration of different vineyards in Baja California, he decided to form FincasMX, 'to make wines from private farms' trying to highlight the characteristics of each variety and lands."

— La Competencia Imports, on Fincas MX

The Valle de Guadalupe & the Private Farms

Fincas MX's vineyards are located in Valle de Guadalupe, in the municipality of Ensenada, Baja California, Mexico — a wine region that stretches across a valley of rolling hills, dry riverbeds, and diverse soils, approximately 20 miles inland from the Pacific Ocean. The climate is Mediterranean, with warm, dry summers, mild winters, and a cooling influence from the ocean that moderates temperatures and extends the growing season. The valley is not uniform: the soils range from granite and volcanic deposits to clay, sand, and alluvial sediments, creating a mosaic of terroirs that demands careful site selection and parcel-specific viticulture. This diversity is both the challenge and the opportunity of Valle de Guadalupe — a region where two vineyards separated by only a few hundred meters can produce wines of completely different character.

Sergio's approach to sourcing is unique: rather than owning a single estate, he selects private farms across the valley — working with landowners who share his commitment to quality and who allow him to access parcels that might otherwise be blended into anonymous bulk wine. This "fincas" (farms) model allows Fincas MX to explore the full range of the valley's terroirs, from the granitic hillsides of the northern valley to the clay-rich flatlands of the south, from the wind-exposed western slopes to the sheltered eastern pockets. Each farm is chosen for its specific characteristics: the soil, the exposure, the altitude, the age of the vines, and the farming practices. The result is a portfolio that is not merely diverse but deeply place-specific — each wine carrying the fingerprint of the farm where it was born.

Farming at the partner farms follows sustainable and low-intervention principles, with a clear commitment to soil health, biodiversity, and the long-term vitality of the vineyards. While Fincas MX does not own all the vineyards it works with, Sergio is deeply involved in the farming decisions — advising on pruning, canopy management, harvest timing, and soil care to ensure that the grapes meet his exacting standards. The goal is not maximum yield but maximum expression: grapes that are healthy, ripe, and true to their variety and their place. The partner farms use minimal synthetic inputs, preferring natural compost, cover crops, and manual labor to maintain vine health and control pests. The result is a network of vineyards that functions as a collective — each farm contributing its own voice to the chorus that is Fincas MX.

The grape varieties reflect both the international reputation of Valle de Guadalupe and Sergio's Argentine heritage. Cabernet Sauvignon — the king of red wines — thrives in the warm, sunny climate of Baja California, producing wines of deep color, firm tannins, and a distinctive cassis and blackcurrant character. Grenache adds warmth, spice, and red-fruit generosity to the reds, while Zinfandel — a variety that has found an unexpected home in Mexico — contributes jammy fruit, pepper, and a touch of rustic charm. Merlot and Malbec (a nod to Sergio's Argentine roots) add softness, plum fruit, and a velvety texture to blends. Chardonnay produces whites of remarkable richness and complexity, with tropical fruit, vanilla, and a distinctive mineral note. Chardonnay-Muscat (a field blend or co-fermentation) adds aromatic intensity and floral delicacy to the white portfolio. Together, these varieties form a portfolio that is unmistakably Fincas MX: diverse, terroir-driven, and deeply rooted in the private farms and the Mediterranean soul of Valle de Guadalupe.

Valle de Guadalupe, Baja California

Valle de Guadalupe, Ensenada, Baja California, Mexico. ~20 miles inland from Pacific Ocean. Mediterranean climate: warm dry summers, mild winters, ocean cooling influence. Valley of rolling hills, dry riverbeds, diverse soils. Granite, volcanic deposits, clay, sand, alluvial sediments. Mosaic of terroirs demanding site-specific viticulture. Two vineyards meters apart can produce completely different wines. Mexico's most prestigious wine region — "Napa Valley of Mexico."

Private Farms Model

Sergio selects private farms across the valley rather than owning single estate. Works with landowners sharing commitment to quality. Accesses parcels otherwise blended into bulk wine. "Fincas" model allows exploration of full range of valley terroirs: granitic hillsides, clay flatlands, wind-exposed slopes, sheltered pockets. Each farm chosen for soil, exposure, altitude, vine age, farming practices. Portfolio deeply place-specific — each wine carries fingerprint of its farm. Network of vineyards functioning as collective.

Sustainable & Low-Intervention

Sustainable farming at partner farms with commitment to soil health and biodiversity. Sergio deeply involved in farming decisions: pruning, canopy management, harvest timing, soil care. Goal: maximum expression, not maximum yield. Healthy, ripe grapes true to variety and place. Minimal synthetic inputs. Natural compost, cover crops, manual labor. Long-term vitality of vineyards prioritized. Collective network of farms contributing unique voices to Fincas MX portfolio.

International & Argentine Varieties

Cabernet Sauvignon — deep color, firm tannins, cassis, blackcurrant. Grenache — warmth, spice, red-fruit generosity. Zinfandel — jammy fruit, pepper, rustic charm. Merlot — softness, plum, velvety texture. Malbec — Argentine heritage, color, structure. Chardonnay — richness, tropical fruit, vanilla, mineral note. Chardonnay-Muscat — aromatic intensity, floral delicacy. Varieties chosen for ability to express Valle de Guadalupe terroir and Sergio's Argentine winemaking heritage.

Traditional Craft & Minimal Intervention

At Vinos Fincas MX Vinicultores, the cellar philosophy is one of balanced intervention — a combination of traditional winemaking techniques learned in Mendoza and Australia with a growing commitment to minimal intervention and natural methods. Sergio's approach is guided by a deep respect for the grape and the terroir: he believes that the best wines come from healthy grapes grown in distinctive places, and that the winemaker's job is to guide the wine toward its natural expression rather than to impose a predetermined style. The traditional line of Fincas MX — the whites, rosés, and reds — is made with careful, attentive craftsmanship: controlled fermentations, precise extraction, thoughtful oak ageing, and the technical precision that comes from years of professional experience.

But alongside the traditional line, Fincas MX has developed a distinctive minimal intervention line — a collection of wines that push the boundaries of natural winemaking in Valle de Guadalupe. These wines are made with less intervention, less manipulation, and a greater willingness to let the grapes and the wild yeasts dictate the outcome. The natural red is made by carbonic maceration — a technique in which whole grapes are fermented in a carbon dioxide-rich environment, producing wines of extraordinary freshness, fruit, and drinkability. The pét-nat is made by the méthode ancestrale — the oldest method of making sparkling wine, in which the wine is bottled before fermentation is complete, trapping the natural carbon dioxide and creating a gentle, lively effervescence without the need for secondary fermentation, disgorgement, or dosage. Together, these two lines — traditional and minimal intervention — form a portfolio that is both rooted in classical technique and open to experimentation, both respectful of tradition and curious about the future.

"Fincas Tinto" — The Cabernet Blend of Valle de Guadalupe: The Fincas Tinto is the estate's flagship red — a rich, structured blend that showcases the power and depth that Cabernet Sauvignon, Merlot, and Malbec can achieve in the warm, sunny climate of Baja California. The grapes come from selected private farms across Valle de Guadalupe, hand-harvested at optimal maturity and fermented with controlled yeasts in stainless steel tanks. The maceration is carefully managed to extract color, tannin, and flavor without creating excessive bitterness. After fermentation, the wine is aged in French oak barrels — a combination of new and used wood — to develop complexity, spice, and subtle vanilla notes while preserving the primary fruit. In the glass, it is deep garnet with ruby reflections. The nose offers blackcurrant, plum, cedar, tobacco, and a hint of chocolate. The palate is full-bodied, with firm tannins, vibrant acidity, and a long, complex, savoury finish. It is a wine of both immediate pleasure and ageing potential — a wine that can be enjoyed young for its fruit and power, or cellared for 5–10 years to develop tertiary complexity. Serve at 16–18°C. ~€22–€32 / ~$25–$36.

"Fincas Blanco" — The Chardonnay of the Pacific: The Fincas Blanco is the estate's flagship white — a refreshing, expressive Chardonnay that captures the richness of the variety and the cooling influence of the Pacific Ocean on Valle de Guadalupe's vineyards. The grapes come from selected private farms, hand-harvested at optimal maturity and gently pressed to preserve the delicate aromatics. The juice is fermented in a combination of stainless steel tanks and French oak barrels — the steel preserving freshness and crisp acidity, the oak adding texture, complexity, and subtle spice. A portion may undergo malolactic fermentation to add creaminess and depth. In the glass, it is pale gold with bright reflections. The nose offers pineapple, guava, citrus, vanilla, and a distinct mineral note. The palate is medium-bodied, with creamy texture, vibrant acidity, and a long, complex, mineral finish. It is a wine of both richness and freshness — the perfect companion to seafood, poultry, or creamy pasta dishes. Serve at 10–12°C. ~€18–€28 / ~$20–$32.

"Fincas Rosé" — The Pink of the Guadalupe Valley: The Fincas Rosé is the estate's most charming and versatile wine — a pink wine made from a blend of red varieties (likely Grenache, Zinfandel, and perhaps Merlot), fermented with brief skin contact to extract just enough color to create a beautiful salmon hue, and aged in stainless steel to preserve freshness and fruit. The grapes come from selected private farms, hand-harvested at optimal maturity and fermented with controlled yeasts. The maceration period is short — just a few days — extracting color and flavor without excessive tannin. In the glass, it is pale salmon with copper reflections. The nose offers wild strawberry, watermelon, citrus zest, and a hint of rose petal. The palate is light-bodied, with crisp acidity, gentle texture, and a long, refreshing, fruity finish. It is a wine of summer and sunshine — perfect for aperitifs, picnics, or simply as a refreshing glass with friends. Serve well chilled at 8–10°C. Drink within 1–2 years. ~€15–€22 / ~$17–$25.

"Natural Tinto" — The Carbonic Maceration Red: The Natural Tinto is Fincas MX's most distinctive and innovative wine — a natural red made by carbonic maceration, a technique in which whole, uncrushed grapes are placed in a sealed tank filled with carbon dioxide, creating an anaerobic environment that causes fermentation to begin inside the berries themselves. This intracellular fermentation produces wines of extraordinary freshness, bright red fruit, and a distinctive, almost bubblegum-like aromatic character that is utterly unique. After the carbonic maceration period, the grapes are gently pressed and the wine completes fermentation with ambient yeasts. The result is a wine that is light in body, low in tannin, and incredibly drinkable — a wine that captures the joyful, playful side of natural winemaking. In the glass, it is bright ruby with purple reflections. The nose offers fresh cherry, raspberry, banana, and a hint of spice. The palate is light-bodied, with gentle tannins, vibrant acidity, and a long, fruity, refreshing finish. It is a wine of immediacy and pleasure — the perfect companion to a casual meal, a plate of tacos, or an afternoon with friends. Serve slightly chilled at 12–14°C. Drink within 1–2 years. ~€18–€26 / ~$20–$29.

"Sparkling Rosé Pet Nat" — The Ancestral Method Bubbles: The Sparkling Rosé Pet Nat is Fincas MX's most effervescent and joyful wine — a pétillant naturel made from red varieties, bottled before fermentation is complete to trap the natural carbon dioxide and create a gentle, lively sparkle. The name "Pet Nat" refers to the pétillant naturel — the naturally sparkling wine made by the méthode ancestrale, the oldest sparkling wine technique in the world. The grapes are hand-harvested, fermented with ambient yeasts, and bottled while still fermenting. The bottle is not disgorged — the yeast sediment remains, contributing to the wine's texture and complexity. In the glass, it is lightly pink with fine, persistent bubbles and a slight natural haze. The nose offers red fruits, strawberry, raspberry, and a hint of bread dough. The palate is light-bodied, with crisp acidity, a delicate mousse, and a light, creamy finish. It is a wine of celebration and spontaneity — perfect for brunches, aperitifs, or simply the pleasure of a glass poured on a sunny afternoon. Serve well chilled at 6–8°C. Drink young. ~€20–€28 / ~$22–$32.

"Exploración Chardonnay" — The Experimental White: The Exploración Chardonnay is Fincas MX's most adventurous and experimental white — a Chardonnay that pushes the boundaries of the variety and the region, produced in limited quantities when nature allows. The name "Exploración" — "Exploration" — reflects the wine's spirit: it is not a standardized product but a journey into the unknown, a wine that experiments with different techniques, different parcels, and different expressions of Chardonnay in Valle de Guadalupe. The grapes come from a selected private farm, hand-harvested and fermented with ambient or controlled yeasts depending on the vintage. The winemaking may involve skin contact, extended lees ageing, amphora fermentation, or other experimental techniques that challenge conventional wisdom and reveal new dimensions of the variety. In the glass, it is intense golden with greenish nuances. The nose offers tropical fruits such as pineapple and guava, accompanied by spices and a distinct mineral note. The palate is full-bodied, with rich texture, vibrant acidity, and a long, complex, mineral finish. It is a wine for the curious and the adventurous — a wine that proves that Valle de Guadalupe Chardonnay can be as bold and original as any in the world. Serve at 10–12°C. Drink within 2–4 years. ~€22–€32 / ~$25–$36.

Vessels & Ageing: Fincas MX works with a combination of stainless steel tanks, French oak barrels, and experimental vessels, chosen to match the needs of each wine and each line. The stainless steel tanks — clean, neutral, and temperature-controlled — are used for the fresher wines: the Fincas Blanco, the Fincas Rosé, and the base wines for the minimal intervention line. The steel preserves primary fruit, crisp acidity, and the delicate aromatics that define these wines. The French oak barrels — a mix of new and used — are used for the more structured wines: the Fincas Tinto, the Exploración Chardonnay, and some of the experimental cuvées. The wood provides slow, gentle oxidation, subtle spice, and textural complexity without overwhelming the fruit or masking the terroir. For the minimal intervention line, the vessels are chosen to allow the natural processes to unfold: open-top fermenters for the carbonic maceration, bottles for the pét-nat, and neutral containers that do not interfere with the wild yeasts and the spontaneous fermentations. The result is a portfolio that is both technically precise and creatively adventurous — wines that honor the Argentine tradition while embracing the Mexican terroir and the possibilities of natural, minimal-intervention winemaking.

"Fincas Tinto" — "Cabernet Sauvignon, Merlot & Malbec from Selected Private Farms in Valle de Guadalupe — Controlled Fermentation, Careful Maceration, Aged in French Oak — The Rich, Structured, Terroir-Driven Flagship of Baja California"

The Fincas Tinto is Fincas MX's flagship and most representative red — the wine that encapsulates everything Sergio Heras believes about private farm selection, traditional winemaking, and the transformative power of Valle de Guadalupe's diverse terroirs, Mediterranean climate, and the patient, artisanal craft of an Argentine vigneron who has made Mexico his home. It is not merely a red blend; it is a testament to the beauty of Valle de Guadalupe when cultivated with care, the courage of a man who left his family's 80-year vineyard legacy in Mendoza to explore new lands, and the enduring magic of wines that honor the private farm, the specific parcel, and the simple pleasure of a glass poured with technical precision and heartfelt passion. The name evokes both the farms and the project — a wine that is as much about place as it is about grape.

The viticulture is sustainable and low-intervention across the partner farms. Sergio focuses on selecting the best private farms across Valle de Guadalupe — creating partnerships with landowners who share his commitment to quality and who allow him to access parcels that might otherwise be lost in anonymous bulk production. Each farm is chosen for its specific characteristics: the granitic soils of the northern hillsides, the clay-rich flatlands of the south, the wind-exposed western slopes, the sheltered eastern pockets. The Cabernet Sauvignon, Merlot, and Malbec vines are tended with care: pruning, canopy management, harvest timing, and soil care are all guided by Sergio's Argentine expertise and his deep understanding of how to maximize expression rather than yield. The result is grapes of extraordinary purity and concentration — grapes that carry the imprint of their specific farm, their specific soil, and the Mediterranean sun that bathes the Guadalupe valley.

In the cellar, the grapes are hand-harvested and destemmed — then fermented with controlled yeasts in stainless steel tanks. The maceration is carefully managed: not too short, which would produce thin, under-extracted wine; not too long, which would create bitter, over-extracted wine. Sergio's years of experience in Mendoza and Australia guide every decision, from the temperature of the fermentation to the frequency of the pump-overs, from the moment of pressing to the blending of the different parcels. After fermentation, the wine is aged in French oak barrels — a combination of new and used wood that provides structure, spice, and subtle vanilla notes while preserving the primary fruit and the terroir character. The blending is the final art: combining Cabernet Sauvignon for structure and cassis, Merlot for softness and plum, and Malbec for color, depth, and a nod to Sergio's Argentine heritage. The result is a wine of extraordinary balance and complexity — a wine that proves that when grapes from diverse private farms are grown with care, harvested with precision, and made with technical mastery, the result is a red of both immediate pleasure and genuine authenticity, of both power and elegance.

In the glass, it is deep garnet with ruby reflections — vibrant, alive, commanding. The nose is complex and inviting: blackcurrant, plum, cedar, tobacco, and a hint of chocolate, with a subtle earthy, mineral note that speaks of the diverse soils and the Mediterranean climate of Valle de Guadalupe. There are hints of vanilla and spice from the oak, a touch of dried herbs, and a subtle floral note that adds depth and intrigue. The palate is full-bodied, with firm but ripe tannins, vibrant acidity, and a long, complex, savoury finish that seems to echo the Guadalupe valley itself — the rolling hills, the dry riverbeds, the Pacific breeze, and the patient work of sustainable farming all present in every sip. It is a wine of great depth and ageability — a wine that proves that when Cabernet Sauvignon, Merlot, and Malbec are grown on Mexican soil, harvested with Argentine precision, and made with honest craftsmanship, the result is a red of both immediate power and genuine terroir expression, of both international appeal and local soul.

The Fincas Tinto is a wine of the table and the cellar — it pairs beautifully with grilled meats, aged cheeses, rich stews, or simply with good bread and olive oil as the afternoon light filters through the vines of Valle de Guadalupe. Serve at 16–18°C. It is meant to be enjoyed with patience, aged 5–10 years for optimal development, though it offers pleasure even in youth. Every bottle is a testament to the power of an 80-year family legacy, the beauty of private farm selection in a diverse valley, and the enduring magic of wines that honor the Argentine soul, the Mexican soil, and the technical, passionate spirit of Sergio Heras. ~€22–€32 / ~$25–$36.

The Vinos Fincas MX Range

Sergio Heras produces approximately 1,200 cases annually from selected private farms across Valle de Guadalupe, Baja California, Mexico. The portfolio includes a traditional line of whites, rosés, and reds, as well as a distinctive minimal intervention line featuring a natural carbonic maceration red and an ancestral method pét-nat. All wines are made with careful attention to terroir, with grapes sourced from diverse farms that showcase the valley's mosaic of soils, exposures, and microclimates. The traditional line is made with controlled fermentations and thoughtful oak ageing; the minimal intervention line is made with less manipulation and a greater willingness to let the grapes and wild yeasts dictate the outcome. These are wines that honor the Argentine winemaking tradition while embracing the Mexican terroir and the possibilities of natural, minimal-intervention winemaking. Prices are approximate and in USD/EUR.

"Fincas Tinto"
Cabernet Sauvignon, Merlot, Malbec — Sustainable, selected private farms across Valle de Guadalupe, Baja California, diverse soils (granite, clay, alluvial), hand-harvested, controlled yeast fermentation in stainless steel, careful maceration, aged in French oak barrels (new and used), blended for balance and complexity. ~13.5–14.5% ABV
The flagship red. Deep garnet, ruby reflections. Blackcurrant, plum, cedar, tobacco, hint of chocolate. Full-bodied, firm ripe tannins, vibrant acidity, long complex savoury finish. Power and elegance. Age 5–10 years for tertiary complexity. Serve at 16–18°C. ~€22–€32 / ~$25–$36.
Red
"Fincas Blanco"
100% Chardonnay — Sustainable, selected private farms, Valle de Guadalupe, Baja California, hand-harvested, gently pressed, fermented in stainless steel and French oak barrels, partial malolactic, aged on lees. ~13–14% ABV
The flagship white. Pale gold, bright reflections. Pineapple, guava, citrus, vanilla, distinct mineral note. Medium-bodied, creamy texture, vibrant acidity, long complex mineral finish. Richness and freshness. Perfect with seafood, poultry, creamy pasta. Serve at 10–12°C. ~€18–€28 / ~$20–$32.
White
"Fincas Rosé"
Grenache, Zinfandel, Merlot blend — Sustainable, selected private farms, Valle de Guadalupe, Baja California, hand-harvested, brief skin contact, fermented in stainless steel, no oak. ~12–13% ABV
The charming pink. Pale salmon, copper reflections. Wild strawberry, watermelon, citrus zest, hint of rose petal. Light-bodied, crisp acidity, gentle texture, long refreshing fruity finish. Summer and sunshine. Perfect for aperitifs, picnics, friends. Serve at 8–10°C. Drink 1–2 years. ~€15–€22 / ~$17–$25.
Rosé
"Natural Tinto"
Red varieties (likely Grenache, Zinfandel, or blend) — Sustainable, selected private farms, Valle de Guadalupe, Baja California, hand-harvested, whole bunch carbonic maceration, intracellular fermentation, then pressed and completed with ambient yeasts, aged in neutral vessels, minimal sulfites. ~12–13% ABV
The natural innovation. Bright ruby, purple reflections. Fresh cherry, raspberry, banana, hint of spice. Light-bodied, gentle tannins, vibrant acidity, long fruity refreshing finish. Extraordinary freshness and drinkability. Joyful, playful, utterly unique. Serve at 12–14°C. Drink 1–2 years. ~€18–€26 / ~$20–$29.
Red (Natural)
"Sparkling Rosé Pet Nat"
Red varieties — Sustainable, selected private farms, Valle de Guadalupe, Baja California, hand-harvested, ambient yeast fermentation, bottled before fermentation complete (méthode ancestrale), not disgorged, no dosage, minimal sulfites. ~11–12% ABV
The ancestral bubbles. Lightly pink, fine persistent bubbles, slight natural haze. Red fruits, strawberry, raspberry, hint of bread dough. Light-bodied, crisp acidity, delicate mousse, light creamy finish. Celebration and spontaneity. Perfect for brunches, aperitifs, sunny afternoons. Serve at 6–8°C. Drink young. ~€20–€28 / ~$22–$32.
Pét-Nat
"Exploración Chardonnay"
100% Chardonnay — Sustainable, selected private farm, Valle de Guadalupe, Baja California, hand-harvested, experimental techniques (skin contact, extended lees ageing, amphora, or other methods depending on vintage), ambient or controlled yeasts, limited edition. ~13–14.5% ABV
The experimental journey. Intense golden, greenish nuances. Tropical fruits: pineapple, guava, spices, distinct mineral note. Full-bodied, rich texture, vibrant acidity, long complex mineral finish. For the curious and adventurous. Bold, original, unmistakably Guadalupe. Serve at 10–12°C. Drink 2–4 years. ~€22–€32 / ~$25–$36.
White (Experimental)

Vinos Fincas MX Vinicultores produces approximately 1,200 cases annually from selected private farms across Valle de Guadalupe, Baja California, Mexico. The portfolio includes a traditional line (Fincas Tinto, Fincas Blanco, Fincas Rosé) and a minimal intervention line (Natural Tinto — carbonic maceration, Sparkling Rosé Pet Nat — méthode ancestrale), plus experimental limited editions (Exploración Chardonnay). The project was founded in 2016 by Sergio Heras, originally from Mendoza, Argentina, where his family has run vineyards for more than 80 years across four generations. Sergio studied enology at the Juan Agustín Maza University and worked in recognized wineries in Mendoza and Australia before arriving in Baja California in 2015. He currently advises Chateau Camou, Viña Emiliana, and Finca Tree in the Guadalupe valley. Distributed by La Competencia Imports, Perry's Palm Springs, Mercado de Vinos, Wine Searcher, Vinos Que Amamos, Old Town Tequila, Dr Wine, and select retailers in Mexico and the United States.

| Feature                  | Detail / Range                                                                                                                                                                                                           |
| ------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Location & regions       | Baja California, Mexico — vineyards scattered across Valle de Guadalupe, Ojos Negros, San Vicente, Santo Tomás, etc.                                                                                                     |
| Foundation year          | Project initiated in 2016                                                                                                                                                                                                |
| Key personnel            | Winemaker: Sergio Heras (Mendoza, Argentina); Partner: Teresa Landa                                                                                                                                                      |
| Grape varieties used     | Broad palette: Cabernet Sauvignon, Merlot, Nebbiolo, Pinot Noir, Syrah, Tempranillo, Zinfandel, also white varieties like Chardonnay, Chenin Blanc, Moscatel, Pinot Gris, Riesling, Sauvignon Blanc, Viognier            |
| Styles produced          | Whites, rosés, reds, minimal intervention wines (carbonic, pétillant naturel, small barrel lots)                                                                                                                         |
| Vinification practices   | Partial carbonic maceration (especially in reds), use of native yeasts, gentle extraction (pisoneos, délestage) to preserve skin integrity                                                                               |
| Aging / handling         | Some barrel lots in limited-edition capacity; mostly neutral or older oak, rest in glass before bottling                                                                                                                 |
| Color / appearance       | Reds: intense red, often with violet edges; unfiltered or lightly filtered in more natural styles                                                                                                                        |
| Aromas                   | Red fruits, earthy notes, pepper/spice, hints of terroir (minerality, soil)                                                                                                                                              |
| Palate / structure       | Balanced acidity, medium body, marked but integrated tannins, freshness, lingering red fruit and terroir notes                                                                                                           |
| Example wine             | *Fincas Tinto* (Cabernet Sauvignon + Merlot) — described as fruity with toasty notes, and marked tannins.                                                                                                                |
| Example red vinification | The red wines undergo **carbonic maceration with whole clusters**, interspersed pisoneos and délestage to manage extraction gently. Malolactic fermentation follows to stabilize the wine for bottling within ~2 months. |