Giovanni Canonica

The Hidden Master of Barolo

Tucked away in the historic center of Barolo village, Giovanni Canonica is one of the region’s most enigmatic and revered winemakers. Working quietly and without fanfare, he produces some of the purest and most soulful wines in Piedmont—sought after by collectors and natural wine lovers alike for their authenticity, elegance, and age-worthy character.

A Discreet Legacy

Canonica’s family has lived and worked in Barolo for generations, originally as contadini (small farmers). Giovanni began bottling under his own name in 1983, while continuing to run the family’s small inn and restaurant just steps from his cellar. With no formal training, no marketing, and only about 2 hectares of vines, Canonica has remained fiercely independent, focused solely on crafting wines that reflect his values and his land.

He is a traditionalist, but not in the textbook sense—eschewing chemicals, embracing native yeasts and long macerations, but guided mostly by instinct and observation rather than trends or ideology. His cellar is small, humble, and entirely hands-on.

Philosophy: Minimalism with Soul

Canonica’s approach is grounded in respect—for the soil, the vines, and the natural rhythms of winemaking. His vineyards are organically farmed (though not certified), and no synthetic chemicals are used. The grapes are harvested by hand, and in the cellar, fermentations are spontaneous with native yeasts. No enzymes, no fining, no filtration, and only a minimal amount of sulfur at bottling, if any.

His wines are aged in old Slavonian oak botti, and macerations are long—often 20 to 40 days, depending on the vintage. Everything is done on a human scale, with an emphasis on patience, balance, and quiet precision.

The Vineyards

Giovanni Canonica works just 2 hectares of vines, mostly in Paiagallo, a historic cru just above the village of Barolo. Facing southeast and located at around 300 meters altitude, this vineyard produces Nebbiolo of remarkable finesse and aromatic complexity.

  • Paiagallo (Barolo DOCG)
    A lesser-known cru, but one Canonica has made his own. The soils are calcareous marl, and the resulting wines are perfumed, structured, and hauntingly elegant.

  • Langhe plots
    In addition to Nebbiolo, Canonica grows small amounts of Dolcetto and Barbera in nearby plots, which go into his lively and expressive Langhe reds.