New EU ‘Alcohol Light` labels come into effect.

Is the EU treating people as if they are retarded ?

A closer look at the regulation reveals that, to be classified as such in the EU, wines must have a minimum alcohol content of 8.5% by volume. This means that under the proposed definitions:

Normally, people who are looking for a lower alcohol content—guess what—look at the label to see what the alcohol content is. Who would have thought?

This is more bureaucracy that is not needed.

However, it could be good news if low-alcohol wine becomes a thing and a trend. All we need is some influencer to get on board, and voilà, the masses will follow. Build it, and they will come, as natural wine is normally much lower in alcohol than conventionally made wine.

The term "light" is already widely used in the food, alcohol, and tobacco industries to nudge consumer behavior.
Research indicates that "light" labeling—especially in relation to sugar reduction—leads consumers to believe a product is healthier than it actually is.

Personally, I'm not a fan of zero-alcohol beer (tastes awful) or wine. I've never tasted no-alcohol wine, and I don’t want to—there are other alternatives, like, say... water.

The "alcohol light" label applies to wines with an alcohol content above 0.5% but at least 30% lower than the minimum strength required for that category.