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The Great Wine Reckoning: Europe's Vineyards Face a "Structural Shift" as Demand Plummets
Jamie Anderson 29/01/2026 Jamie Anderson 29/01/2026

The Great Wine Reckoning: Europe's Vineyards Face a "Structural Shift" as Demand Plummets

Europe's ancient vineyards are at a crossroads, navigating a crisis far deeper than mere economic fluctuation. What began as a slump has matured into a full-blown "structural shift," forcing governments and winemakers to make unprecedented, and often heartbreaking, decisions.

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